Creative Concept:

Each one of us is a reflection of the glittery, messy, beautiful diversity that is Mother Earth. This Pride, we celebrate the transformational power of finding our runway in the outdoors together. 

Objective:

For Pride Month, The North Face brought together members of the LGBTQIA+ community—both in front of and behind the camera—to create a bold, celebratory campaign. The goal was to spotlight the Pride collection while celebrating the unique individuality within the LGBTQIA+ community. This season, we challenge gender norms by showcasing the collection on both male- and female-presenting individuals, inspiring everyone to embrace their authentic selves in the outdoors.